Athenaeum’s key project is the young Riders Academy
An equestrian program for European talented show jumpers.
The aim of the Academy is to assist in training and to help in preparing riders as future professionals in this sport, to educate them to a modern sport system.
This platform gives every year, five to ten talented riders between the ages of 18 and 23, the chance to live a long tailor-made period of training and boarding at an international stable with outstanding professionals.
On top, the program also offers senior education on key topics as: Veterinary, Business & Economics, Communication and Legal Aspects.
All the subjects are taught in partnership with Franklyn University of Switzerland and Swedish University of Agricultural Sciences.
The young Riders Academy has been developed by Athenaeum with the cooperation of International Jumping Riders Club. Rolex, the world’s leading Swiss watch brand, has joined since the beginning as the project’s main sponsor for a multi-year contract.
The selected athletes are required to participate in the following programs:
The Riders Academy team attends the following lectures:
Analysis and explanation of the most powerful techniques for mental training with the aim of improving performances in competitions.
The purpose is to teach the necessary skills so that the riders can manage their own resources to achieve top performance under stress.
Analysis and explanation of the essential features that every group needs to create to be a top performing team.
The purpose is to give the athletes the required skills to they can create around the ideal team to reach their goals.
Business & Economics
Analysis of key guidelines vital to create the basis for cost-effective management of small entrepreneurial activities (stables / show jumping team / training center).
The purpose is to transfer the important skills to the athletes to manage their own business with a good level of profitability.
Marketing & Communication
Analysis of the latest marketing strategies and best techniques for effective, persuasive traditional and digital communication.
The purpose is to transfer to athletes the basic skills to promote themselves and their activity on the market and position their equestrian brand strategically.
Identification and explanation of typical legal arguments linked to horse’s negotiation and transactions.
Analysis of the relationship between National Federation and rider, FEI and rider. Antidoping and contamination issues.
The purpose is to teach athletes the general criteria which must be respected in buying and selling horses and to explain them the rights and duties which link rider to the FEI, and rider to the National Federation.
Veterinary and Anti-Doping
A study of horses’ bio-mechanical aspects.
Analysis and discussion on EAD and ERMC rules – list of substances and methods prohibited in competition.
The drive is to make clear to riders what they can and cannot do in training and during competitions.
Together with a lawyer, a survey on FEI procedures regarding anti-doping violations and practical cases.
The effort is also to make riders aware of the correct approach to an anti-doping violation claim.